Z Blok™ Sunblock Named Official Sunscreen in the Grueling 2009 Primal Quest Adventure Race

Badlands, South Dakota - - August 1, 2009 - - Z Blok™ Sunblockhas been named as the official Sunscreen of team Endurox, which is participating in the 2009 Primal Quest. This is an expedition-level adventure race drawing athletes comprising 38 teams from around the world. The race covers 600 miles (965 + KM) of open wilderness in the Badlands of South Dakota.

Over the course of ten days beginning August 14th the co-ed teams of four will run, bike, paddle and navigate their way across 600 miles of the most diverse terrain anywhere on the planet in temperatures often over 100 degrees. They will experience towering spires, rolling hills, wide open vistas, dense forests and steep walled canyons as they scramble up rock faces, go spelunking through local cave systems and traverse miles of remote back country including the infamous Deadwood in the shadow of the Crazy Horse monument.

Avril Copeland, the Irish captain of the experienced Irish and American team said, “After having being badly sun burned the first year I did the Eco Primal Quest after kayaking across Lake Tahoe, I believe using an athlete friendly sunscreen is essential. And eliminating the eye-stinging problem is huge. We face enough obstacles as it is without having to worry about that problem.”

Relatively new to the market, Z Blok™sunscreen is free of fragrance or petroleum derivatives that cause the eye burning problem, allowing athletes to stay focused on what they are doing. Z Blok also provides excellent protection because it contains Zinc Oxide, which helps to provide protection from dangerous UVA rays.